Future Factory

Big Bet Leadership: Strategies for Success | John Rossman

In this engaging podcast episode, Anthony Amunategui interviews John Rossman, a four-time best-selling author and keynote speaker, about his insights on leadership and innovation. They discuss the challenges of incrementalism and short-termism in business, the importance of calculated risks, and the necessity of creating clarity for strategic advantage. John shares his framework for effective communication and the role of zero-based design in meetings. The conversation emphasizes the need for a culture of innovation and the impact of books on leadership development, culminating in a call to action for leaders to shift from a know-it-all to a learn-it-all mindset.
Special Guest: John Rossman is a business strategist, former Amazon executive, and bestselling author known for launching Amazon Marketplace in 2002. He has advised top brands like Microsoft, Walmart, and the Gates Foundation on innovation and leadership. Author of The Amazon Way and Big Bet Leadership, John helps leaders take calculated risks and drive growth in today’s digital world.
Chapters:00:00: Introduction to Big Bet Leadership02:17: Overcoming Incrementalism and Short-Termism05:12: The Importance of Calculated Risks09:54: Creating Clarity for Strategic Advantage12:18: The Role of Communication in Leadership16:47: Zero-Based Design for Effective Meetings20:18: Addressing Resistance to Change24:45: Building a Culture of Innovation27:50: The Impact of Books on Leadership30:40: The Shift from Know-It-All to Learn-It-All31:33: Conclusion and Call to Action
JOHN'S INFO:Website:rossmanpartners.comLinkedIn:in/john-rossmanBig Bet Leaderchip Bookhttps://a.co/d/dtT0qHyAmazon Store:https://www.amazon.com/stores/author/B015X2OGGS
PODCAST INFO:Website:https://FutureFactory.liveSpotify:https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6Apple Podcasts:https://podcasts.apple.com/us/podcast/future-factory/id1659895549Amazon Music:https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL:Instagram:https://www.instagram.com/futurefactorypodcast/Twitter:https://twitter.com/FutureFactoryFFFacebook:https://www.facebook.com/futurefactorypodcastLinkedIn:https://www.linkedin.com/showcase/futurefactorypodcastTikTok:https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:Instagram: https://www.instagram.com/anthonyamunategui/Facebook:https://www.facebook.com/anthony.amunategui.3
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Navigating High-Stakes Challenges in Racing & Business | Dario Valenza

In this conversation, Anthony Amunategui and Dario Valenza discuss the parallels between high-stakes racing and the business world, emphasizing the importance of quick decision-making and adaptability. They explore the concept of minimum viable products, the integration of technology in drone operations, and the future applications of drone technology. The discussion also delves into the impact of material science on innovation and the need for a techno-optimistic mindset to embrace the rapid changes in technology and business.
Special Guest: Dario Valenza is the Founder and CEO of Carbonix, a company that specializes in advanced composites and high-performance engineering. With experience in America’s Cup racing, aerospace, and technology project management, he thrives in high-stakes innovation. Passionate about design and techno-optimism, Dario shares insights through media and writing.
Chapters:00:00: Navigating High-Stakes Challenges in Racing and Business04:58: The Importance of Minimum Viable Products10:00: Integrating Technology and Innovation in Drone Operations19:58: The Future of Drone Technology and Its Applications29:51: The Role of Material Science in Innovation36:05: Embracing Techno-Optimism for Future Growth
DARIO'S INFO:Website:https://carbonix.com.au/Instagram:https://www.instagram.com/carbonix_uav/
PODCAST INFO:Website:https://FutureFactory.liveSpotify:https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6Apple Podcasts:https://podcasts.apple.com/us/podcast/future-factory/id1659895549Amazon Music:https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL:Instagram:https://www.instagram.com/futurefactorypodcast/Twitter:https://twitter.com/FutureFactoryFFFacebook:https://www.facebook.com/futurefactorypodcastLinkedIn:https://www.linkedin.com/showcase/futurefactorypodcastTikTok:https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:Instagram: https://www.instagram.com/anthonyamunategui/Facebook:https://www.facebook.com/anthony.amunategui.3
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Mastering Franchise Development | Kevin Kilgore

In this conversation, Anthony Amunategui and Kevin Kilgore delve into the intricacies of franchise development, focusing on the various levels of sophistication among franchisees, the importance of proper permitting, navigating real estate deals, and the critical role of qualified architects in the process. They emphasize the need for franchisees to understand the complexities of their investments and the value of leveraging expert advice to ensure successful openings and operations. In this conversation, Kevin Kilgore and Anthony Amunategui discuss the critical aspects of construction management and franchise operations. 
Special Guest:Kevin Kilgore is a seasoned professional with over 30 years of experience in development and construction, specializing in the restaurant and retail sectors. He has held leadership roles at prominent companies, including Director of Construction for Jim ‘N Nick’s BAR-B-Q, Steak ’n Shake, and CVS/pharmacy, as well as Senior Program Manager for Chick-fil-A. An architect by education, Kevin excels in multi-unit rollouts, national retail development, and restaurant design. His extensive background encompasses collaborations with architects, developers, and various brands, underscoring his expertise in design and construction within the industry.
KEVIN'S INFO:LinkedIn:https://www.linkedin.com/in/kevin-robert-kilgore-a71a92/
PODCAST INFO:Website:https://FutureFactory.liveSpotify:https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6Apple Podcasts:https://podcasts.apple.com/us/podcast/future-factory/id1659895549Amazon Music:https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL:Instagram:https://www.instagram.com/futurefactorypodcast/Twitter:https://twitter.com/FutureFactoryFFFacebook:https://www.facebook.com/futurefactorypodcastLinkedIn:https://www.linkedin.com/showcase/futurefactorypodcastTikTok:https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:Instagram: https://www.instagram.com/anthonyamunategui/Facebook:https://www.facebook.com/anthony.amunategui.3
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The Power of Earned Media & Storytelling | Mickie Kennedy

In this conversation, Mickey Kennedy discusses the importance of effective press releases and how small businesses can leverage them to gain visibility. He emphasizes the difference between earned media and syndication, the significance of storytelling, and the need for unique, newsworthy content. Kennedy also addresses common challenges like imposter syndrome and provides actionable strategies for creating impactful press releases that resonate with journalists and audiences alike.
Special Guest: Mickie Kennedy is a PR expert and the founder of eReleases, a press release distribution service dedicated to helping small businesses, startups, and authors gain media exposure. With over 25 years of experience, Mickie recognized that small businesses needed an affordable way to access national news coverage and built eReleases to bridge that gap. His expertise in media relations has helped countless businesses increase their visibility, credibility, and customer reach. A passionate advocate for earned media, Mickie empowers entrepreneurs to leverage press releases to grow their brands without breaking the bank.
Chapters:00:00: Introduction to Press Releases and Visibility07:12: Overcoming Imposter Syndrome in PR12:30: Targeting Specific Industries with Press Releases18:20: The Power of Earned Media and Trust27:15: Key Factors for Successful Press Releases34:16: Special Offer and Conclusion
MICKIE'S INFO:Website:eReleases.comLinkedIn:https://www.linkedin.com/in/publicity/Email:eReleases2@gmail.com
PODCAST INFO:Website:https://FutureFactory.liveSpotify:https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6Apple Podcasts:https://podcasts.apple.com/us/podcast/future-factory/id1659895549Amazon Music:https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL:Instagram:https://www.instagram.com/futurefactorypodcast/Twitter:https://twitter.com/FutureFactoryFFFacebook:https://www.facebook.com/futurefactorypodcastLinkedIn:https://www.linkedin.com/showcase/futurefactorypodcastTikTok:https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:Instagram: https://www.instagram.com/anthonyamunategui/Facebook:https://www.facebook.com/anthony.amunategui.3
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Unlocking Revenue Streams | Aurora Winter

In this engaging conversation, Anthony Amunategui and Aurora Winter discuss the journey of authors in monetizing their books and the importance of viewing a book as the beginning of a relationship with readers. They explore various revenue streams available to authors, the value of coaching, and how storytelling can create movements that resonate with audiences. Aurora emphasizes the need for authors to solve specific problems and to think strategically about their intellectual property, while Anthony shares personal insights on the transformative power of coaching and giving back. In this conversation, Anthony Amunategui and Aurora Winter discuss the transformative power of personal experiences, education, and storytelling in shaping perspectives and inspiring change. 
Special Guest: Aurora Winter is a bestselling author, TV producer, and entrepreneur with a passion for storytelling, business growth, and AI-driven innovation. With a background in film and neuroscience, she helps thought leaders, entrepreneurs, and experts turn their ideas into profitable books, courses, and media assets. Aurora has authored multiple books, including Turn Words into Wealth, where she shares strategies for monetizing intellectual property. A dynamic speaker and mentor, she bridges the gap between creativity and commerce, empowering others to build successful businesses through strategic content creation.
Chapters:00:00: Turning Words into Wealth05:04: The Start of a Relationship10:02: The Value of Coaching14:04: Creating a Movement through Storytelling20:54: The Gift of Perspective24:18: Inspiration from Education and Experience25:46: Transforming Ideas into Books29:05: The Power of Storytelling33:33: Leveraging AI in Writing38:42: Coaching for Aspiring Authors
AURORA'S INFO:Website:AuroraWinter.comSamePagePublishing.com TurnWordsIntoWealth.comLinkTree:linktr.ee/AuroraWinterLinkedIn:LinkedIn.com/in/AuroraWinter
PODCAST INFO:Website:https://FutureFactory.liveSpotify:https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6Apple Podcasts:https://podcasts.apple.com/us/podcast/future-factory/id1659895549Amazon Music:https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL:Instagram:https://www.instagram.com/futurefactorypodcast/Twitter:https://twitter.com/FutureFactoryFFFacebook:https://www.facebook.com/futurefactorypodcastLinkedIn:https://www.linkedin.com/showcase/futurefactorypodcastTikTok:https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:Instagram: https://www.instagram.com/anthonyamunategui/Facebook:https://www.facebook.com/anthony.amunategui.3
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Unlocking Effective Hiring | Scott Morris

In this conversation, Scott Morris and Anthony Amunategui discuss the importance of designing roles based on outcomes rather than tasks, emphasizing the need for accountability and engagement in the workplace. They explore how understanding business results can lead to better hiring practices and the role of AI in streamlining the hiring process. The discussion also covers the significance of creating effective job descriptions that clarify expectations and reduce ambiguity, ultimately leading to a more productive and engaged workforce.
Special Guest:Scott Morris is the founder and CEO of PropulsionAI, an innovative platform established in 2023 that leverages artificial intelligence to streamline the creation of job descriptions, interview guides, and competitor talent analyses. With over 25 years of experience in human resources and talent management, including nearly two decades as a Chief People Officer, Scott has consistently delivered bottom-line results through people-focused initiatives across five industries in North and Central America. His expertise spans learning and development, talent acquisition, and compensation, driving his mission to evolve the HR landscape through technology. 
Chapters:00:00: The Value Proposition of Hiring03:00: Outcomes Over Tasks in Role Design05:57: Understanding Business Results08:50: Engagement Through Accountability12:10: The Role of AI in Hiring15:04: Creating Effective Job Descriptions18:02: The Power of Role Design21:14: Streamlining the Hiring Process
SCOTT'S INFO:Website:https://getpropulsion.ai/LinkedIn:https://www.linkedin.com/in/mscottm/
PODCAST INFO:Website:https://FutureFactory.liveSpotify:https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6Apple Podcasts:https://podcasts.apple.com/us/podcast/future-factory/id1659895549Amazon Music:https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL:Instagram:https://www.instagram.com/futurefactorypodcast/Twitter:https://twitter.com/FutureFactoryFFFacebook:https://www.facebook.com/futurefactorypodcastLinkedIn:https://www.linkedin.com/showcase/futurefactorypodcastTikTok:https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:Instagram: https://www.instagram.com/anthonyamunategui/Facebook:https://www.facebook.com/anthony.amunategui.3
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Creating Positive Energy in Homes | Adam Brawer

In this enlightening conversation, Anthony Amunategui and Adam Brawer explore the intersection of spirituality and real estate. Adam shares his unique approach to selling homes, emphasizing the importance of creating positive energy and a welcoming atmosphere. They discuss techniques such as breathwork, energy clearing, and visualization to enhance the home-selling experience. The conversation also touches on the challenges faced in the real estate market, the significance of maintaining a conscious state amidst chaos, and the power of celebration in attracting success.
Special Guest:Adam Brawer is a Los Angeles real estate expert known for his innovative, high-energy approach to buying and selling homes. With a background in film production, he blends storytelling with strategic marketing to maximize property value. Often called The Spiritual Realtor, Adam incorporates energy work and mindfulness into his process, helping clients create homes filled with positive energy.
Chapters:00:00: The Spiritual Approach to Real Estate03:02: Creating Positive Energy in Homes06:11: The Importance of State in Real Estate Transactions08:52: Breathwork and Visualization Techniques11:46: The Journey to a Spiritual Real Estate Career14:57: Navigating Challenges in the Real Estate Market18:00: Staying Conscious Amidst Chaos20:59: Celebration as a State of Being24:10: Connecting with Adam Brawer
ADAM'S INFO:Website:https://adambrawerestates.com/Instagram:https://www.instagram.com/adambrawer/LinkedIn:https://www.linkedin.com/in/adambrawer/
PODCAST INFO:Website:https://FutureFactory.liveSpotify:https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6Apple Podcasts:https://podcasts.apple.com/us/podcast/future-factory/id1659895549Amazon Music:https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL:Instagram:https://www.instagram.com/futurefactorypodcast/Twitter:https://twitter.com/FutureFactoryFFFacebook:https://www.facebook.com/futurefactorypodcastLinkedIn:https://www.linkedin.com/showcase/futurefactorypodcastTikTok:https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:Instagram: https://www.instagram.com/anthonyamunategui/Facebook:https://www.facebook.com/anthony.amunategui.3
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The Art of Being Present | Helene Verheije

In this enlightening conversation, Anthony Amunategui and Helen Verheyer explore the journey of reconnecting with our inner energy and the importance of presence in our fast-paced lives. Helen emphasizes that everything we seek is already within us, and through practices like meditation, stillness, and energy work, we can rediscover our true selves. They discuss the challenges of breaking free from the cycle of doing and the significance of being present in the moment. Helen shares insights into her mentorship programs and retreats, which focus on personal transformation and using plant medicine for healing. 
Special GuestHélène Verheije is the founder of the From Thinking To Being method. She specializes in offering ambitious professionals a transformational mental reset. A holistic health practitioner and mentor with a PhD in science, Hélène guides intellect-driven individuals to shift from working and living in their minds to authentic and impactful (self)leadership. She's on a mission to help 10,000 professionals break free from outdated systems and step into their true potential, creating meaningful change in their lives and the world.
Chapters:00:00: Reconnecting with Inner Energy03:09: The Power of Presence and Stillness05:46: Breaking the Cycle of Doing09:07: Transformational Practices for Awareness12:04: Navigating Thoughts and Emotions14:50: Energy Work and Personal Transformation18:10: Retreats and Mentorship Programs20:59: The Role of Plant Medicine in Healing23:46: Creating a Space for Transformation27:15: Connecting with Inner Wisdom
Hélène's Info:Website:https://fromthinkingtobeing.com/LinkedIn:https://www.linkedin.com/in/heleneverheije/Instagram:https://www.instagram.com/heleneverheije/Email:info@fromthinkingtobeing.com
PODCAST INFO:Website:https://FutureFactory.liveSpotify:https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6Apple Podcasts:https://podcasts.apple.com/us/podcast/future-factory/id1659895549Amazon Music:https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL:Instagram:https://www.instagram.com/futurefactorypodcast/Twitter:https://twitter.com/FutureFactoryFFFacebook:https://www.facebook.com/futurefactorypodcastLinkedIn:https://www.linkedin.com/showcase/futurefactorypodcastTikTok:https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:Instagram: https://www.instagram.com/anthonyamunategui/Facebook:https://www.facebook.com/anthony.amunategui.3
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The Secret Sauce of Leadership | Kyle McDowell Final

In this conversation, Kyle McDowell discusses the transformative power of principle-based leadership, emphasizing the importance of authenticity, trust, and self-reflection in effective leadership. He shares his journey from a command-and-control style to a more empathetic approach that prioritizes the well-being of employees and fosters a supportive corporate culture. The discussion also touches on the challenges of guiding younger generations and the need for leaders to be present and engaged in their teams' experiences. In this conversation, Anthony Amunategui and Kyle McDowell explore the importance of effective communication, the principles of leadership, and the impact of coaching. 
Special Guest: Kyle McDowell is a former Fortune 10 executive, bestselling author, and leadership coach dedicated to transforming workplace culture. With nearly 30 years of experience leading thousands, he champions The 10 WEs—a framework for fostering accountability, integrity, and excellence. His bestselling book, Begin With WE, and insights featured in The Wall Street Journal, Forbes, and Inc. Magazine challenge leaders to shift from an “I” mentality to a “WE” mindset for lasting impact.
Chapters:00:00: Introduction to Principle-Based Leadership03:00: Transforming Leadership Paradigms06:10: Building Trust and Authenticity09:04: The Importance of Humanity in Leadership11:53: Self-Reflection and Growth in Leadership14:59: Guiding the Next Generation of Leaders19:43: The Art of Effective Communication23:21: Disassociating Identity from Leadership25:34: The 10 Principles of Leadership34:24: Creating a Leadership Legacy36:35: The Value of Coaching and Self-Reflection
KYLE'S INFO:LinkedIn:https://www.linkedin.com/in/kylemcdowellinc/Instagram:https://www.instagram.com/kylemcdowellinc/Amazon Books:https://a.co/d/8Pn97lg
PODCAST INFO:Website:https://FutureFactory.liveSpotify:https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6Apple Podcasts:https://podcasts.apple.com/us/podcast/future-factory/id1659895549Amazon Music:https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL:Instagram:https://www.instagram.com/futurefactorypodcast/Twitter:https://twitter.com/FutureFactoryFFFacebook:https://www.facebook.com/futurefactorypodcastLinkedIn:https://www.linkedin.com/showcase/futurefactorypodcastTikTok:https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:Instagram: https://www.instagram.com/anthonyamunategui/Facebook:https://www.facebook.com/anthony.amunategui.3
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Mastering Data for Project Success | Michael Pink

In this conversation, Anthony Amunategui and Michael Pink discuss the critical role of data in project management, particularly in the construction industry. They explore the importance of effective schedule management, the challenges of subcontractor performance, and the necessity of pattern detection to improve project outcomes. The discussion emphasizes leveraging data to gain a competitive advantage and navigate the complexities of project risks, ultimately advocating for a data-driven approach to optimize construction processes. In this conversation, Michael Pink discusses the challenges of project delays in construction and the importance of accountability and data analysis in managing these issues. He emphasizes the need for accurate communication and the role of technology in transforming construction management.
Special Guest: Michael Pink is a leading expert in construction data analytics and project management. He focuses on using data to improve scheduling, subcontractor performance, and risk management. He helps construction firms optimize processes and increase profitability. His insights emphasize the power of technology, accountability, and continuous improvement in driving successful project outcomes.
Chapters:00:00: Introduction to Data-Driven Project Management01:45: The Importance of Schedule Management06:02: Understanding Subcontractor Performance09:40: Pattern Detection in Project Management14:32: Leveraging Data for Competitive Advantage19:10: Navigating Project Challenges and Risks22:34: Understanding Project Delays and Accountability26:16: The Role of Data in Construction Management30:23: Transforming Construction with Technology34:20: Building Trust Through Accurate Communication39:37: Continuous Improvement and Accountability in Projects
MICHAEL'S INFO:Website:https://smartpm.com/LinkedIn:https://www.linkedin.com/in/mapink/
PODCAST INFO:Website:https://FutureFactory.liveSpotify:https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6Apple Podcasts:https://podcasts.apple.com/us/podcast/future-factory/id1659895549Amazon Music:https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL:Instagram:https://www.instagram.com/futurefactorypodcast/Twitter:https://twitter.com/FutureFactoryFFFacebook:https://www.facebook.com/futurefactorypodcastLinkedIn:https://www.linkedin.com/showcase/futurefactorypodcastTikTok:https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:Instagram: https://www.instagram.com/anthonyamunategui/Facebook:https://www.facebook.com/anthony.amunategui.3
Find great guests at PodMatchhttps://www.joinpodmatch.com/futurefactorypodcast